The Willingness to Learn

“Most people have never heard of revenue-based finance and investment.”

We confirmed this finding in focus groups and interviews during 2016-2017 with 100 entrepreneurs, investors, college students, and business professors in three different locations in the U.S. Yes, many of these women and men knew about conventional debt and equity models of finance and investment. Few understood the power and potential of revenue sharing and revenue-based finance. Only a handful were aware of new crowdfund investing laws enacted in May 2016 in the United States.

In the focus groups we conducted, we also discovered that many people were not familiar with concepts like “royalties”, “revenue-based growth capital”, “investment multiple”, “promissory notes”, or “internal rate of return” (among others). In fact, we discovered these concepts were mind-numbing, complex, boring, and even a little scary to some of the women and men we interviewed.

Is this the case for you?

If so, we have good news. We took this into account in developing our 3X-in-10™ Revenue-Sharing Model and WIIN Learning Platform. In our programs and learning materials, we explain the financial and legal mumbo-jumbo in plain language, show real-world examples, and provide easy-to-use calculators to crunch the numbers.

But there is one critical resource we can’t provide. And that is your willingness to learn. This resource must come from you.

So, let’s be honest. Are you ready to step outside your comfort zone, overcome the fear of change, and learn something new? Are you ready to challenge your thinking about money and the purpose of business? Are you willing to learn about a new strategy for raising flexible revenue-based growth capital and making revenue-sharing investments on a crowdfund platform?

If you do have the willingness to learn, then we have the programs, tools, resources, and support required for success in our WIIN Learning Platform and Community Forums.

Published by Mark Livingston

Coach Mark is a Certified Pickleball Coach, Teaching Professional, Rating Specialist, and Director of an IPTPA Training and Testing Center. Learn more at

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