Is the Pain Great Enough?

“Change does not happen until the pain is great enough. Well … is the pain great enough?”

– Mark Livingston, retired Certified Management Consultant™ and President of The Social Impact Foundation.

This question about pain is one I would ask senior leaders of organizations as they considered launching strategic change or transformation initiatives. The question is really asking business or social enterprise leaders to be clear about the “why” and “so what” driving the need for change in their organization.

This question about pain is also the question being asked in a series of New York Times articles about the current and future impact of Covid-19 in the United States. The series of articles is titled “The America We Need.”

This series helps us realize the depth and breadth of a number of systemic failures in our country highlighted and magnified by the Covid-19 pandemic. They also provide context for why we created the 3X-in-10™ Revenue Sharing Model and WIIN Learning Platform. It is our hope these articles will stimulate your entrepreneurial talents to redesign or create business models and enterprises that address systemic failures in our society, close the gender wealth gaps, and help create a more equitable world (click on this link for an inspirational example from the team at Lovepop).

Finally, this series will help you understand the environment in which your business model will be operating within going forward. Make no mistake, there is not going to be a return to normalcy or status quo. This global pandemic is a significant “paradigm shift” that will disrupt “business and life as usual” in these United States and in countries around the world.

So … one more time … is the pain great enough?


The America We Need Series:

  • Chapter One: A Nation Tested (22 articles)
  • Chapter Two: Saving Our Cities (15 articles)

Please watch this short video about our obsession in the United States with one measure of economic performance, the Gross Domestic Product (or GDP). This video supports one of the ten major findings discussed in Gender Wealth Strategy©, a key learning program on the WIIN Platform.

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