Gender Wealth Strategy

Take the Next Step

In this final learning module of Gender Wealth Strategy, we provide an agenda for discussing 3X-in-10™ and the Women’s Wealth System with key “stakeholders” at work and, if applicable, “significant others” at home. We also close Gender Wealth Strategy with a thought about the courage to change

Principle of Involvement

The Principle of Involvement (people support what they help create) is a reminder to involve key stakeholders and significant others in decision-making or action-planning. We used this principle to create an agenda for discussing the Women’s Wealth System with individuals most important to you at work or home.

You’ve already prepared for this conversation by completing the reflective exercises at the end of each section of Gender Wealth Strategy. Take a few minutes to review your reflections, thoughts, and ideas. You’ll be sharing this information with members of your team, or if applicable, one or more significant others at home.

Our recommended agenda also includes suggested talking points. Feel free to customize this agenda for your specific needs and circumstances. Remember, this is an agenda to guide a conversation about change and potentially, money and power. However, it could create “brain freeze” in others and perhaps shut down two-way dialogue. So, keep the conversation open, inviting, and friendly. Your goal is to involve stakeholders or significant others in having a discussion about raising flexible revenue-based growth capital and/or making profitable and impactful revenue-based investments.

We do not assume your key stakeholders or significant others have completed the Gender Wealth Strategy mini-course or full learning program. If they have, then this conversation will proceed more quickly. We recommend a first meeting of 45–60 minutes to get the conversation started.


  • Provide an overview of the gender wealth gaps women experience in the U.S., Canada, and world. Remember to share the key statistics related to these gaps:
    • Woman business owners and entrepreneurs are four times less likely than men to raise capital to start new ventures or secure financing to expand established enterprises.
    • On average, women own just 36% of the financial and non-financial assets that men do.
    • On average, women earn just 80 cents for every dollar men earn, with pay gaps even larger for women in communities of color.
  • Share the activating and restraining forces now shaping the world of business, finance, and investment.
  • Use the “Luni” YouTube video to educate others about a third option for raising capital or making investments. Remember, the odds are good they’ve never heard of revenue-based finance or revenue sharing.
  • Be sure to write down any questions, issues, or concerns.

Inner Voice:

  • This part of the agenda can be challenging because you’re going to share some of the internal barriers that have been on your mind or in your heart for some time. So, we salute your willingness to be vulnerable and authentic with key stakeholders or significant others.
  • Provide as much information as you feel comfortable sharing regarding your responses to the four questions in the “What Are Your Inner Barriers?” reflective exercise. As a reminder, the four questions are:
    • What are the financial worries that keep me up at night?
    • What do the “tapes” in my head say about money and power?
    • How would my life change if I avoided the “old boys’ club”?
    • What is the positive impact I dream of creating in the world?
  • Ask your key stakeholders or significant others if they share some of these same worries, concerns, or aspirations. Encourage them to talk about the “old boys’ club” and the role of women in the world. Finally, talk about the positive social and economic value you would like to create in your personal life and/or business or social enterprise.
  • Be sure to write down any questions, issues, or concerns that emerge during this important conversation.

Jobs, Pains, and Gains:

  • Show the 2–3 “jobs, pains and gain” you identified on the right side of the Value Proposition Canvas. If necessary, explain the purpose for the Canvas (a tool for identifying the priority needs of customers). In this case, you are the customer (remember, whose needs come first?).
  • Explain why these 6–9 items are important to you in raising flexible capital, making wise investments, or building financial security and wealth.
  • Write down any questions, issues, or concerns that emerge.

Pain Relievers and Gain Creators:

  • Show the 2–3 “pain relievers” and “gain creators” you identified on the left side of the Value Proposition Canvas.
  • This information will provide you with an opening to introduce the Women’s Wealth System to key stakeholders or significant others. You can also show one or more of the short videos from the Gender Wealth Strategy learning program to explain the building blocks of this new and inclusive system of finance and investment.
  • Be open to the possibility that you might well have a conversation about the potential use of a 3X-in-10™ Revenue Sharing Offer to raise growth capital or make profitable and impactful investments.

Questions, Issues, and Concerns:

  • At this point, you will have identified a list of questions, issues or concerns that may need to be researched and discussed in a second conversation.
  • If you are the leader of a business or social enterprise, you can prepare for this second conversation by using the Making a Case for Crowdfund Investment template (see link or download button below).
  • Follow the steps in this customizable template to create a compelling “story” about the benefits of raising flexible revenue-based growth capital to scale the positive business impact of your enterprise.

The Courage to Change

During his management and business consulting career, Mark closed training workshops on the Balanced Scorecard strategy management system with a slide that had these words:

“The #1 reason why people resist change is the risk of change is seen as greater than the risk of standing still. Change requires a leap of faith. You must decide to move in the direction of an unknown on the promise that something will be better. But you have no proof. Only courage.”

How about you?

  • Are you ready to overcome your fear of change and learning something new?
  • Are you ready to let go of a biased and broken system that fails women and perpetuates the gender wealth gaps in the U.S., Canada, and world?
  • Are you starting to envision a world where you generate more positive impact and help solve social, economic, and environmental problems in a sustainable manner?
  • Are you willing to unleash your talent and own your power to build financial security and wealth?

One of our learning objectives for Gender Wealth Strategy was to introduce you to the Women’s Wealth System, a new system of finance and investment that puts the needs of women and HeForShe advocates first. We designed this system to help you attract mission-aligned investors, raise flexible revenue-based growth capital, scale positive impact, build sustainable enterprises, make profitable revenue-based investments, and build financial security and wealth.

We made it flexible and friendly, inclusive and welcoming, simple and straightforward, and stable and sustainable. And, we designed it to address your priority jobs, pains, and gains.

But you have to take that first step. Are you ready?

Published by Mark Livingston

Mark Livingston is President of The Social Impact Foundation and creator/author of the WIIN Learning Platform. He is also a Certified Pickleball Coach and Teaching Professional at Coach Mark LLC (

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