Business Model Canvas Ideation

Learning Resources and Tools

In addition to the websites discussed previously, your business innovation library is not complete without these five books:

  • Design a Better Business by Patrick van der Pijl, Justin Lokitz, and Lisa Kay Solomon (designed by Erick van der Pluijm and Maarten van Lieshout)
  • Business Model Generation by Alex Osterwalder and Yves Pigneur (designed by Alan Smith)
  • Value Proposition Design by Alex Osterwalder, Yves Pigneur, Greg Barnarda, and Alan Smith (designed by Trish Papadakos)
  • Testing Business Ideas by David Bland and Alex Osterwalder (designed by Alan Smith and Trish Papadakos)
  • The Invincible Company by Alex Osterwalder, Yves Pigneur, Fred Etiemble, and Alan Smith (designed by Chris White and Trish Papadakos)

The WIIN Learning Platform provides content in two areas related to business model assessment and transformation, including:

And last, here is the Business Model Canvas and Value Proposition Canvas for The Social Impact Foundation (reference the FAQ section of our site for information about the impact we aim to create in the next twenty years).

Published by Mark Livingston

Coach Mark is a Certified Pickleball Coach, Teaching Professional, Rating Specialist, and Director of an IPTPA Training and Testing Center. Learn more at

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